The demand for originality, formulated by the most important Italian company planners and agencies, met the novelties in the Neapolitan and Campania tourist offer. This is what emerged from the Buy Mice Online 2020 workshop day, organized by the Ediman publishing house in Milan, which took place on 16 July at Starhotels Terminus Naples.
The workshop was attended by the new brand “Destination Naples” created by the Association Bay of Naples Finest, a growing network that currently brings together many partners both in the leisure tourism sector and in the organization of events, united by the idea that synergy will be the driving force for territorial promotion.
In fact, in this phase of tourist restart, the territory needs glue and collaboration between professionals in the sector to develop formats created on the tourist request. A request that is changing not only because of the recent anti-Covid rules, but above all for the search for novelty and for the desire to detach from the usual tours, based on a standardized and crystallized image of Naples. The search for an unusual, eco-sustainable Naples to be discovered and experienced in a different way, is the challenge that Destination Naples has taken up.
Among the novelties presented by the new brand are: Palazzo Doria d’Angri, which has recently undergone an accurate restyling; the Patrizia motorship of the NLG, a vintage ferry boat, totally refurbished, which intends to position itself as the top of the charter ships in the Gulf of Naples; the Complex of San Lorenzo Maggiore, which offers a walk in its archaeological area and for events the fabulous Sisto V room, once the Refectory, then Parliament of Naples. The Consorzio Antico Borgo Orefici, which connects the iconic Museum of the Treasure of San Gennaro to the shops of its goldsmiths’ artisans, active for 700 years with creations of all kinds, is proposed with the itinerary “The Way of the Gold”.
Guided tours and event rooms make up the proposal of the Monumental Complex of Sant’Anna dei Lombardi, which in synergy with Treasure Hunter has created a fun art treasure hunt in the heart of Naples. To experience Naples in every facet, the culinary experience is inevitable. In this sector, SIRE Ricevimenti is one of the main players, one of the main Italian banqueting companies, which has been working in the field of catering for events, conferences and weddings for over 25 years.
Among the partners of Destination Naples there is also Jonglez Publishers, which published the guide “Unusual and Secret Naples” by Valerio Ceva Grimaldi and Maria Franchini. Feeding the innate curiosity of the traveller, this guide accompanies the reader to the knowledge of a Naples far from clichés.
